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SAP and Google Cloud Want to Make a Sustainable Difference – With You!

As the Earth’s population continues to grow, so does our agriculture and energy usage, pollution and overall consumption. SAP and Google Cloud are partnering on a sustainability contest for social entrepreneurs called Circular Economy 2030.

By 2030, we will need two Earths to support our consumption needs, according to the Global Footprint Network. It’s an unsustainable trend that needs to be addressed here and now. To spur action — and innovation — SAP and Google Cloud are partnering to co-sponsor a sustainability contest for social entrepreneurs called Circular Economy 2030. Applicants are encouraged to submit proposals for revenue-generating ideas using data analytics and machine learning that work toward creating a circular economy in which consumption and emissions are minimized through recycling, reuse, refurbishing, and repair.

“SAP is proud to partner with Google Cloud to further our commitment to sustainability and the Sustainable Development Goals while we strive for a circular economy,” said Alicia Tillman, chief marketing officer, SAP. “At SAP, we embrace the challenge of environmental responsibility and believe it is our duty to put our technology to use to help the world run better and improve people’s lives. Teaming up with Google Cloud and environmental entrepreneurs, the sky is the limit.”

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